This is a really interesting article, covering a new and so far unique approach to talent attraction being pioneered by US start-up Zapier.
Zapier is based in the San Francisco Bay Area, which has one of the highest housing costs in the United States (and correspondingly high salaries), but positively encourages remote working for all employees.
To attract new employees, and to ensure they take full advantage of the opportunity of working remotely and lower costs of housing outside of the Bay Area, Zapier recently introduced a "de-location package". The de-location package reimburses up to $10,000 of moving costs for new hires moving outside of the Bay Area during their first 3 months of employment, providing they commit to Zapier for at least a year.
This has to be the first time we have heard of employees being incentivised to move further from the new work location, but its a fascinating approach to talent attraction in a competitive skills market.
"In March, Zapier introduced a de-location package for new employees. Here's how it works: If a new hire wants to leave the Bay Area, to get away from the high cost of living or the urban cultural milieu or the triumphalism of Warriors fans, Zapier will reimburse up to $10,000 of moving costs incurred within the first three months of employment. Employees who use this benefit are asked to commit to Zapier for a year, a company blog post says."